DESIGNER
- HIDEO SHIMIZU -
Hideo Shimizu, the founder of JAXSON,
was enchanted by Italian luxury furniture in the 1970s and went alone to Milan.
However, after studying interior design for two years,
he was overwhelmed by the profound historical depth of Europe.
He pondered what he could design as a Japanese.
During his times of struggle, he dreamed of returning to Japan and taking a bath.
The pleasure of letting the water overflow from the tub and soaking up to the shoulders was something Shimizu rediscovered as a rich part of Japan's enduring bath culture.
Unlike European bathrooms, which are merely part of a building's facilities, he aimed for bathrooms that serve as part of the interior.
Shimizu decided to create a bathtub that
would appeal to the world.
In 1982, JAXSON was founded as an interior manufacturer led by designers.
Since then, Shimizu has designed all of its models.
The spirit of enjoying Japanese bath culture is expressed in new designs, and the products are manufactured with meticulous quality control.
This process is filled with craftsmanship and pride in being Made in Japan.
The driving force behind this has been encounters with some of the world's top architects and designers. They consistently present creative and stringent requests.
By reliably meeting these demands, a strong mutual reliance is formed.
Through this cycle, JAXSON continues to evolve as a global brand.
HISTORY
1980
JAXSON JAPAN (now JAXSON Corp.) founded
1982
JAXSON Corporation Established
Launched the popular "Caso" series, including the Venti series.
1990
Introduced the "Spa Grande" spa series,
boasting a size of up to 5.6 meters.
1994
Nominated for the Italian Golden Compass Award, the pinnacle of design awards, as the first Japanese bathtub manufacturer.
Succeeded in manufacturing Japan's first vacuum-integrated acrylic bathtub The Ministry of Economy, Trade and Industry (METI) approved this technology as a small and medium-sized enterprise infrastructure development project.
Opened JAXSON Minami Aoyama Showroom on Minami Aoyama 5-chome, Aoyama Antique Street
Received the Good Design Award Small and Medium Enterprise Agency Director's Special Award for "Venti"
1995
Received the Good Design Award for "Rossetti 2G"
Held a major exhibition at Laforet Museum Roppongi, introduced the "Spazio" bathtub series with grating
1996
Received the Good Design Award for "Venti Mobile 1585"
1997
Participated for the second consecutive year at the Chicago KBIS SHOW (National Kitchen & Bath Industry Show)
Received the Good Design Award for "Ampia"
1998
Introduced the "Formale" series
Good Design Award "Views"
1999
Received the Good Design Award for "Scora 2G"
2002
Invited to exhibit at "Bagno Senza Confini," a bathroom space trend show in Bologna, Italy
Participated in the design exhibition "Design plaza" directed
by Toshiyuki Kita under the SHIMIZU brand in Milan, Italy
Exhibited at the CERSIE (International Bathroom Sanitary Show) under the SHIMIZU brand in Italy
Participated in the Concept Zone at the
Tokyo International Furniture Fair
Opened JAXSON Chiba Factory
2003
Received the Good Design Award for "Tonda FSM"
Participated in a presentation event by design-leading companies at the Good Design second screening, Design Initiative
2004
Participated in Design Initiative 2004
Received the Good Design Award for "Ronbani C"
2005
Received the Good Design Award for "Barco Uovo"/ "Barco Boborati L"
Exhibited at the world’s largest luxury furniture exhibition,
Milano Fuori Salone in Italy, presenting 15 models of the resort-style series "Barco" ahead of Japan
Participated in the special exhibition of the Good Design Award,
Design Initiative
Exhibited at the London Furniture Event "100% DESIGN TOKYO,"
the first-ever in Japan, introducing the Barco series in Japan.
2006
Introduced the "Sedere" series, featuring a half-body bath chair.
Participated in the Dubai International Boat Show in the UAE.
2008
Opened JAXSON Studio & Factory.
2009
Founder and designer Hideo Shimizu was featured on TV Tokyo's
"100 Japanese People Who Change the World JAPAN★ALL STARS".
2010
Participated in ELLE DECOR DESIGN WALK 2010,
introducing the "VETRO" series, using the finest Italian glass mosaics.
Opened the JAXSON Osaka Presentation Center.
Designer Hideo Shimizu was featured on NHK Educational TV's
art program "The Beauty of Art"/"Bi no Tsubo".
2011
JAXSON brand and designer Hideo Shimizu were featured on TV Tokyo's "Nikkei Special Gaia no Yoake".
2012
Designer Hideo Shimizu was featured on NHK Earth TV "El Mundo".
2013
JAXSON Minami Aoyama relocated to 6-chome, hosted a grand opening event for the new showroom.
Introduced a concept model featuring a smooth curve and a sense of solidity under the concept "Bird's-Eye View".
Invited to a manufacturing seminar in Indonesia by the Japan External Trade Organization (JETRO) and the Indonesia-Japan Friendship Association (PPIJ), where founder designer Hideo Shimizu gave a lecture.
Hosted the "MAIN - Minami Aoyama Interior Night -" event with 7 interior brands from Minami Aoyama, showcasing Gio Ponti's replica tiles.
2014
Held a renewal event at the Minami Aoyama showroom, exhibiting 5 new bathtub models under the theme "Simple & Cozy".
2015
Introduced JAXSON's original design toilet "VEROSA", transforming the sanitary area into a high-quality interior space.
2016
Introduced the "CIPRESSO" series,
a fusion of Kiso hinoki wood and pure white acrylic bathtubs.
2018
Received the IF DESIGN AWARD 2018 for "Cipresso Luna 1414".
2021
At the "JAXURY AWARD 2021," the "Cipresso" series won the category award for "Everyday Quality", celebrating Japan's authentic comfort.
2022
Relocated the flagship showroom from Minami Aoyama to Akasaka and grand opened "JAXSON TOKYO".
In 2018, merged management with HIDEO a high-end brand developed by JAXSON's founding designer Hideo Shimizu using cutting-edge manufacturing technologies and new materials,
manufacturing and selling freestanding bathtub collections.
Hosted the 2022 MODERN LIVING Awards ceremony
at HIDEO TOKYO & JAXSON TOKYO.
Completely renewed the JAXSON Osaka Presentation Center.
2023
Became the exclusive Japanese distributor for the Italian design lighting brand "Firmomento Milano" and started sales.
