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Winner of the “Everyday Quality” Category at JAXURY AWARD 2021
Awarded the “Everyday Luxury” Category Prize at the JAXURY AWARD 2021
Cipresso: A Modern Hinoki Bath Combining Kiso Cypress and Pure White Acrylic
JAXSON’s Cipresso—a contemporary interpretation of the traditional Japanese hinoki bath, crafted from Kiso cypress and pure white acrylic—has been awarded the "Everyday Luxury" category prize at the JAXURY AWARD 2021, which celebrates authentic Japanese quality and comfort, worthy of international recognition.
This category honors designs that bring richness and refinement not only to special occasions but also to everyday life.
■ Evaluation by JAXURY Jury Members:
“I would like to commend how this product elevates the Japanese bathing culture to a global standard through the power of design.” — Kundo Koyama, screenwriter and broadcast writer
“The design goes beyond relaxation—it instills a mindset that straightens the spine, offering a new kind of bathing experience.” — Akihiro Sumiya, President of Tailor & Clothes
(*Quoted from FRAU magazine, May 2021 issue)
What is "JAXURY"?
"JAXURY" is an abbreviation for "Japan's Authentic Luxury." It represents a selection and evaluation of 100 leading Japanese companies and luxury brands across all genres—from fashion to accommodation and lifestyle—that proudly embody Japan’s authentic ("Authentic") and comfortable ("Luxury") qualities to the world.
The judging panel consists of nine representatives from various fields who resonate with the concept of JAXURY and aim to deliver Japan-originated inspiring experiences for the new era. The members include a screenwriter, a professor from Keio University Graduate School of System Design and Management, a beauty journalist, among others.
▶ Grand Prize and Category Award Winners: 23 Honorees
【Grand Prize】 Palace Hotel Tokyo, HOSOO, Time & Style
【Craftsmanship】 Kaikado, Grand Seiko
【Sensibility】 ACRO, Suntory
【Trust】 Ichizawa Shinzaburo Hanpu, Nihonbashi Sembikiya Sohonten
【Authenticity】 Shiseido, Snow Peak
【Uniqueness】 Guntu, Kyoto Uji Tea Room Yamamoto Jinjiro
【Aesthetic Beauty】 Nakagawa Mokkougei, Mame Kurogouchi
【Everyday Luxury】 Asahiyaki, JAXSON
【Mythology & History】 Toraya, Ninna-ji Shorin-an
【Good Fortune & Serendipity】 SHONAI HOTEL Suiden Terrasse, LEXUS
【Altruism】 Obusedo, Yushin Brewery
