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● INFORMATION

Announcement on the Business Integration of HIDEO and JAXSON

2022-07-27


Accelerating Business Growth through the Integration of HIDEO and JAXSON Advancing a Luxury Bathroom Brand Business

We are pleased to announce that, as of October 1, 2022, HIDEO Corp. (“HIDEO”) and JAXSON Corp. (“JAXSON”) have completed a business integration through an absorption-type merger, with JAXSON as the surviving company.

Going forward, JAXSON, under the overall direction of JAXSON founder and bathtub designer Hideo Shimizu, will establish HIDEO as a high-end brand and, together with the JAXSON brand, build a luxury bathroom brand business specializing in the bathroom market. This integration will allow us to accelerate business expansion both domestically and internationally.

Purpose of the Integration

HIDEO was established in August 2018 to manufacture and sell a collection of freestanding bathtubs designed by Hideo Shimizu, the founder of JAXSON, and began sales of HIDEO brand products in June 2021. In February 2022, HIDEO became a wholly owned subsidiary of JAXSON following a stock transfer from LIXIL Corporation.

To further accelerate business development and continuously enhance corporate value, we have decided to integrate the two companies’ operations. By retaining JAXSON, which has contributed to the evolution of residential bathrooms for 40 years since its founding in 1982 and maintains a premier bathtub brand, this integration is expected to generate significant synergies in brand strategy.

Key Milestones Leading to the Integration
  • August 2018: HIDEO established; began preparations for a solid surface bathtub collection.
  • June 2021: Launch of HIDEO brand products; flagship store HIDEO TOKYO opened.
  • November 2021: HIDEO and LIXIL enter into an agreement to acquire shares of JAXSON.
  • February 2022: JAXSON becomes a wholly owned subsidiary of HIDEO.
  • June 2022: HIDEO Milano Studio exhibited at Milan Design Week.
  • July 2022: JAXSON flagship store JAXSON TOKYO relocated and reopened in HIDEO building. Resolution to integrate HIDEO and JAXSON (integration planned for October 2022).
Overview of the Integration
  • Effective Date: October 1, 2022
  • Method: Absorption-type merger, with JAXSON as the surviving company and HIDEO as the dissolved company.
Company Overview after Merger
  • Company Name: JAXSON Corp.
  • Location: 1F Sumitomo Life Akasaka Building, 3-3-3 Akasaka, Minato-ku, Tokyo
  • Representative: President & CEO Hideo Shimizu
  • Business: Development, manufacturing, and sales of high-end bathtubs and bathrooms
  • Capital: JPY 100 million
Brand Portfolio

HIDEO will be positioned as the high-end brand, complementing the JAXSON brand. The products of both brands, with their different materials and styles, will work in synergy to meet the sophisticated design demands of luxury residences and hotels.

HIDEO Corp. Overview
  • Company Name: HIDEO Corp.
  • Representative: President & CEO Hideo Shimizu
  • Location: 3-3-3 Akasaka, Minato-ku, Tokyo
  • Established: August 2018
  • Business: Planning, design, manufacturing, and sales of high-end bathtubs and bathroom products; import/export
  • Capital: JPY 260 million
  • URL: https://hideo.design
JAXSON Corp. Overview
  • Company Name: JAXSON Corp.
  • Representative: President & CEO Yuji Suzuki
  • Location: 3-3-3 Akasaka, Minato-ku, Tokyo
  • Established: August 1982
  • Business: Manufacturing and sales of high-end bathtubs; import/export
  • Capital: JPY 100 million
  • URL: https://jaxson.jp
Contact
  • Email: contact@jaxson.jp


JAXSON TOKYO
HIDEO TOKYO